As we've moved to Cloudera’s platform, powered by Apache Hadoop, we have been able to eliminate the challenges we faced with our legacy environments. We can acquire the data quickly and bring it directly to the analysts across the company very quickly. We can also avoid the pain of building extract, transform, load (ETL) processes and structuring all the data in potentially multiple environments. Now, everyone across multiple business units can have access to the same datasets, and analyze them with the tools and skills they already use.”

Scott Salter, Vice President, Enterprise Data Services, Cox Automotive

The biggest value that we'll get is throughput on our data from an analytics and product development standpoint. On the inventory management side, we understand what cars are for sale in the market and we understand the consumer demand in that market for those cars. By connecting this data, we very easily see if there’s too much supply based on the demand, and we can provide pricing and sales recommendations to help dealers get the best value from a particular car in the quickest amount of time. When we show our analysts, executives, and IT staff what’s possible, we can see the light bulbs going off.

Scott Salter, Vice President, Enterprise Data Services, Cox Automotive