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Avvo’s Enterprise Data Hub Manages Inquiries from 7 Million Visitors on the Web’s Largest Legal Marketplace

PALO ALTO, Calif., – December 23, 2014  Cloudera, the leader in enterprise analytic data management powered by Apache Hadoop™, today announced that Avvo the web’s largest legal marketplace for consumers and attorneys, has implemented a Cloudera enterprise data hub to power its online big data platform for sourcing legal advice. Using the fully integrated capabilities of Impala and Apache Spark, Avvo is able to immediately respond to legal queries from more than 7 million monthly visitors with lawyer-provided advice generated by its database of more than six million questions and answers.


“With millions of people searching for legal help on Avvo, it’s important to be able to deliver the right content to meet their individual needs in real-time,” said Sendi Widjaja, co-founder and chief technology officer of Avvo. “The scalability of Cloudera Enterprise, along with its ease of data access and analytical power, allows us to rapidly transform responses to legal questions posed to more than 190,000 qualified lawyers into readily available advice for our mobile and website visitors.”


With powerful processing and analytic capabilities of an enterprise data hub, Avvo can drive innovations with its data at faster rates and with deeper insights. Internally, Avvo leverages the technology to pinpoint areas for improvement – such as churn analysis to analyze factors that cause customer attrition, and lead scoring to track prospects’ behavior and web activity to determine their level of interest in Avvo products. 


“By unlocking the full potential of its data, Avvo can continue to provide the easiest possible user experience to help millions of people successfully navigate complicated legal matters by sourcing and providing answers to important, and often personal, questions,” said Mike Olson, founder, chairman of the Board and chief strategy officer, Cloudera. “The Avvo platform has transformed a traditional professional services business by making legal consulting more accessible, and its move in driving new value through data cements Avvo as a forward-looking, highly competitive company.”


Cloudera delivers the most secure, managed, governed, and open data management platform with its enterprise data hub. It offers all the key attributes necessary for customers to make data a driver of decision making. Cloudera Impala, the only native open source analytic database for Hadoop, paired with Cloudera’s support for Apache Spark, an open source data analytics framework, provide Avvo with faster time to insight for business intelligence and real-time analytics. Avvo now has a deeper understanding of how users are interacting with its services, and can use that information to power improvements and innovations.


As a key part of an enterprise data hub, Impala makes analytics across any kind of data accessible for analysts and casual users alike. Organizations of all sizes have adopted Impala, and have seen improvements to speed and accuracy of services thanks to its highly interactive data discovery solutions for large sets data. Impala empowers companies to leverage analytics in all decision-making processes, therefore providing a key resource in harnessing value from the global rush of data.


Cloudera’s support for Spark with Cloudera Enterprise helps deliver faster time to insight on more data, enabling businesses to increase their competitive edge and reduce costs. It can power a robust end-to-end analytic workflow, comprising batch data processing, interactive query, deep data mining, and real-time applications on Hadoop.


About Avvo

Avvo is the leading largest online legal marketplace connecting consumers and lawyers. Avvo offers on-demand, affordable legal advice through Avvo Advisor, which delivers a top-rated, highly reviewed lawyer for 15 minutes over the phone - anytime, anywhere - available online or via a free app for iOS devices. In Avvo’s Q&A forum, consumers can get their legal questions answered for free by more than 190,000 participating lawyers or search more than 7 million previously asked questions and answers. The Avvo’s lawyer directory provides Avvo-rated profiles, client reviews, and peer endorsements for 97 percent of all lawyers in the U.S., so consumers can find the lawyer who’s right for them.  Avvo also helps lawyers grow their businesses with marketing tools and services including the Avvo JD App and Avvo Ignite, a cloud-based marketing platform designed specifically for attorneys. Avvo, Avvo Advisor, Avvo JD App, and Avvo Ignite are trademarks or registered trademarks of Avvo, Inc. Avvo was founded in 2007 and is based in Seattle, WA.


Avvo and Avvo Ignite are trademarks or registered trademarks of Avvo, Inc.


Web: | Twitter: @Avvo | Facebook: Avvo Fan Page


About Cloudera

Cloudera is revolutionizing enterprise data management by offering the first unified Platform for big data, an enterprise data hub built on Apache Hadoop. Cloudera offers enterprises one place to store, access, process, secure, and analyze all their data, empowering them to extend the value of existing investments while enabling fundamental new ways to derive value from their data. Cloudera's open source big data platform is the most widely adopted in the world, and Cloudera is the most prolific contributor to the open source Hadoop ecosystem. As the leading educator of Hadoop professionals, Cloudera has trained over 40,000 individuals worldwide. Over 1,700 partners and a seasoned professional services team help deliver greater time to value. Leading organizations in every industry plus top public sector organizations globally run Cloudera in production.

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