Through its new attribution engine powered by Cloudera Enterprise, Impact Radius can give retailers a rich picture of each consumer’s journey—across all touchpoints—to help maximize marketing dollars and increase sales.
Overview
Impact Radius delivers a full suite of digital marketing products, from affiliate solutions to tracking and attribution, to help brands and retailers deliver consistent omni-channel experiences across all retail touchpoints.
Impact Radius Media Manager helps retailers and brands measure the effectiveness of their marketing through marketing attribution analytics. As the number of touchpoints, and the volume of data, grew, the organization recognized that its homegrown data warehouse, built on traditional relational database technology, was not scalable and flexible enough to track the full consumer journey across all touchpoints.
Solution
Using a Cloudera-powered enterprise data hub, Impact Radius has created a more flexible data discovery and analytics platform that can process, model, discover, and serve unlimited data volumes and data types faster to deliver a richer picture of each customer’s journey and more insightful analytics.
Impact
Impact Radius’ new attribution engine, powered by a Cloudera enterprise data hub, is helping brands and retailers more accurately measure the impact of their marketing campaigns and fine-tune their marketing strategies to increase conversion rates, and ultimately, sales.
How valuable is this insight to the retailers? The proof is evident in an increase in new contracts for Impact Radius.