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    Using a Cloudera data discovery and analytics platform, Quotient can target promotions based on shoppers’ purchase behavior to help retailers and CPG companies increase consumer engagement and loyalty.

    Overview

    Quotient Technology (formerly Coupons.com) is a leading digital promotion and media platform, distributing digital coupons, coupon codes, and card-linked offers.

    Stitching together data from its website and retailer point-of-sale (POS) systems is critical for Quotient to understand consumer behavior and precisely target offers. However, one of the challenges Quotient data scientists faced in building behavioral targeting and personalization solutions was a siloed legacy environment.

    Solution

    The Cloudera data discovery and analytics platform provides a scalable, high-performance, and flexible environment that enables Quotient to build sophisticated behavioral targeting and personalization solutions. For  example, with the new platform, Quotient can reconstruct what’s in shoppers’ baskets to identify potential consumers for a brand.

    We're able to answer questions that we couldn’t answer with our old environment, or if we could answer them, it was a lot more painful. Today, it’s seamless and faster with the Cloudera platform.”

    Rumman Chowdhury, Analytics Scientist, Quotient Technology

    Impact

    More accurate targeting using the Cloudera platform has helped Quotient clients increase sales. In fact, Quotient found that the number of shoppers purchasing products increased by 230 percent when targeted, compared to a control group that did not receive the targeted offer.

    The opportunity for our clients, their shoppers, our retail partners, and our business, is endless.”

    Rumman Chowdhury, Analytics Scientist, Quotient Technology

    Key Highlights

    Category

    Digital Marketing

    Website

    Partner Website

    Locations

    Challenges

    • A siloed legacy environment slowed processing times and limited the amount of data that could be handled, which limited the company’s analytic capabilities

    Solution Highlights

    • Apache Hadoop Platform: Cloudera Enterprise, Data Hub Edition
    • Apache Hadoop Components: Apache Impala, Hue
    • BI & Analytics Tools: MicroStrategy, Platfora

    Applications Supported

    • Behavioral targeting

    Data Sources

    • Clickstream
    • Structured data from lookups
    • Server logs
    • Transactional databases (e.g., POS systems)

    Impact

    • 230% increase in number of shoppers purchasing products
    • 61% increase in basket value among targeted shoppers
    • 3X increase in demand for targeted offers in one month

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