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Cloudera

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Date: January 30, 2019 Time: 10:00am PT/1:00pm ET

Sales and marketing professionals face an ultra-competitive landscape and ever-changing customer needs, making it increasingly difficult to generate awareness, build demand, and close deals. The key to optimizing an organization’s sales and marketing strategy is in the data.

The best approach to uncovering data-driven BI is through a flexible and scalable modern data warehouse. Cloudera’s use of a modern data warehouse helped fine-tune our sales and marketing strategy, resulting in a 66% increase in customer/prospect engagement!

Join Cloudera as we take you through our journey on how we use Cloudera technology to strengthen sales engagement, minimize marketing waste, and empower line of business leaders to drive successful outcomes. During this 45-minute webinar, you will learn how a data-driven approach to sales and marketing allows us to:

  • Increase engagement between customers and sales teams

  • Understand and more quickly respond to customer/prospects needs

  • Deploy campaigns that deliver the most relevant messages, to the right audiences, at the right time

Please attend this interactive discussion as we highlight how a modern data warehouse can be used to effectively differentiate offerings, efficiently deliver meaningful interactions, and expediently revise your approach to remain top of mind.

 

Speakers

Senior Solutions Marketing Manager

Mitch Gomulinski

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Mitch is Senior Solutions Marketing Manager at Cloudera, where he leads the strategy and direction of solutions that uncover meaningful business insights and drive customer engagement. He has more than 10 years experience in marketing with leading technology organizations including Vmware, Deloitte and Epsilon.

Senior Data Architect

Michael Stephenson

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Michael has been solving data and process problems across a variety of verticals, from manufacturing to healthcare to retail, for over 20 years. While he spent the first decade focusing on operational, ERP, and e-commerce system development, he has since been camped in the data and analytics arena building custom data warehouses and analytic platforms. He is currently serving as Data Architect for Cloudera's internal data engineering and data science team with a special focus on evolving our own analytic platform capabilities.

Director Marketing Operations and Analytics

Stefanie Dombek

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Stefanie is a data nerd by day and a homesteader by night. Stefanie joined Cloudera in 2014 as part of the event marketing team and has moved through the organization to land back to where her passion truly lies - systems and analytics. She has a B.A in communications, and a computer printed certificate in making balloon animals.

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