Leading telecommunications service provider achieves 360-degree customer view; improves real-time marketing campaigns to 60 million customers
MANILA, Philippines, 12 September, 2017 — Cloudera, Inc. (NYSE: CLDR), the modern platform for machine learning and analytics optimized for the cloud, announced that Globe Telecom has used the Cloudera platform to successfully enhance customer experience and deliver real-time targeted marketing campaigns and offers to its 60 million customers. Globe Telecom, a leading provider of telecommunication services in the Philippines, is using machine learning with Cloudera to enrich customer experiences across channels and deliver targeted and optimized products and services, while maintaining compliance with the latest industry data regulations.
As expanding numbers of consumers adopt a digital lifestyle, telecommunications companies like Globe Telecom are looking to manage the increased volume of data with technologies like the Internet of Things (IoT) to glean real-time insights of consumer behavior.
Globe Telecom’s mobile data traffic grew 85 percent from 151 petabytes (PB) in 2016 to 280 PB this year and mobile data is a growing and significant contributor to total mobile revenues for the first half of 2017 versus the similar period a year ago, according to Globe’s quarterly results announcement.
“To sustain our growth, we are always looking for ways to improve customer experiences across our channels and touchpoints. Our ability to strategically manage and monetize information about our customers will enable us to deliver value-added products and further differentiate ourselves in today’s competitive business landscape,” said Gil Genio, Chief Technology and Information Officer at Globe Telecom.
With Cloudera Enterprise now at the core of Globe Telecom’s data management architecture, the increasing volumes of data are ingested from different sources and channels into a centralized data hub and made available to all employees across the organization with full fidelity and security.
“Telecommunications companies are known for the large amount of consumer data they collect daily, but are challenged to manage and use the data effectively,” said Mark Micallef, regional vice president, Asia Pacific and Japan at Cloudera. “Cloudera’s platform scales to today’s and future data volumes and delivers machine learning and advanced analytics techniques to become data and insight driven. Globe Telecom can now use data to gain valuable insights, make accurate business decisions faster and deliver targeted marketing campaigns and offers to enhance their customer’s experience.”
- Watch Cloudera E-Sessions online to gain first hand insights into data science principles, practices, applications and solutions
- Read more about how Cloudera Enterprise is powering the telecommunications industry
About Globe Telecommunications
Globe Telecom is the leading full service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet and managed services. Its principals are Ayala Corporation and Singtel who are acknowledged industry leaders in the country and in the region. For more information, visit globe.com.ph. Follow us on Twitter: twitter.com/talk2Globe and Facebook: facebook.com/GlobePH.
At Cloudera, we believe that data can make what is impossible today, possible tomorrow. We empower people to transform complex data into clear and actionable insights. We are the modern platform for machine learning and analytics optimized for the cloud. The world’s largest enterprises trust Cloudera to help solve their most challenging business problems. Learn more at cloudera.com.
Connect with Cloudera
About Cloudera: cloudera.com/more/about.html
Read our blog: blog.cloudera.com/
Follow us on Twitter: twitter.com/cloudera
Visit us on Facebook: facebook.com/cloudera
Join the Cloudera Community: community.cloudera.com
Read about our customers’ successes: cloudera.com/more/customers.html
Cloudera, Hue and associated marks are trademarks or registered trademarks of Cloudera Inc. All other company and product names may be trademarks of their respective owners.
This press release contains forward-looking statements including, among other things, statements regarding the expected performance and benefits of Cloudera’s offerings. The words "believe," "may," "will," "plan," "expect," and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to risks, uncertainties, and assumptions. If the risks materialize or assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. Risks include, but are not limited to, risks described in our filings with the Securities and Exchange Commission (SEC), including our Form S-1 Registration Statement, and our future reports that we may file with the SEC from time to time, which could cause actual results to vary from expectations. Cloudera assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.