Marketing Analytics Environment™
Marketing performance doesn’t start with perfection. It relies on a repeatable process of optimization based on accurate measurement and testing of what really works for each specific customer segment. That requires end-to-end knowledge of audience attributes, marketing effectiveness and true incremental lift that includes both online and offline sales.
With the Marketing Analytics Environment, you can bring together online and offline data to get a complete, 360-degree view of your customer—and improve the ROI of your customer acquisition, retention, and loyalty initiatives. Measure and analyze your marketing spend across all channels. Discover the exact impact of your online marketing on offline sales. And understand how to optimize your customers’ experience.
Drive Customer Insights
Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant.