For sales and marketing, the pace of change is accelerating, forcing CMOs and sales leaders to listen better and respond faster to stay connected to their always-on customers, partners and channels. Customer data is exploding, and yet sales pros and marketers are being asked to do more with less. Sales and marketing leaders need an easy-to-use data and analysis engine that provides an accurate view of not only current sales performance but a view of future performance, including the impact of changes to the selling process.
Harness the power of data
Thunderbridge helps customers harness the power in the data they already have with visual patterns that help analyze, predict, and support critical sales performance decisions. Customers can better understand the huge volumes of information around purchases, commissions, territory alignment, sales targets, customer demographics, quotes, contracts and customer interactions, visually presented through a library of out-of-the-box reports.
Drive fact-based business decisions with powerful insights
Thunderbridge pulls data from multiple sources within our Lead to Money suite, and runs real-time analysis on them to provide powerful insights on trends and correlations. For example, it can marry Commissions data with other transactional data in the Lead to Money suite to uncover hidden trends and relationships between leads and quotes, and territories and commission payments. There is no need for customers to maintain additional extract, transform, and load (ETL) tools or run additional security audits, because the data is maintained in their existing cloud environment. What’s more, Thunderbridge is designed to be very low-touch, with little or no maintenance and fast implementation time, and will be constantly enriched by CallidusCloud with more dashboards, reports and visualizations.
Identify gaps and take actions
With the interactive dashboards in Thunderbridge analytics, sales executives can view performance information about their teams, see different sets of information using filters, or drill into a list view to get the details behind the report and take action. Dashboards bring data to life with visual patterns that will help sales leaders analyze, predict and support critical sales resource decisions. Customers can easily configure dashboards or create their own by selecting data visualizations from the visualization library that are drillable, graphical views into specific areas of the sales performance processes, such as sales incentives, sales performance by products, territory planning, and dispute management. Dashboards aid in improving decision making by helping leaders find answers to key questions about sales challenges, including:
- How are individual products doing compared to last quarter, last month, last year, or the last five years?
- What is the product mix? How is it changing?
- Who are the top producers? What are their top products?
- How is revenue changing? Are you profitable?
- What contracts are losing money?
Understand what’s happening and why
Thunderbridge reporting and analytics provides the business intelligence you need to make informed, proactive decisions and adjust your go-to-market strategy to achieve on your sales and financial targets – every time. But it’s not just for sales leaders. Profile-driven field reports in the platform ensure each sales professional has real-time visibility into his or her relative contribution and projected performance, and knows what action to take in order to deliver on their goals.
Drive customer insights
CallidusCloud is the global leader in cloud-based sales, marketing, learning, and customer experience solutions. CallidusCloud enables organizations to accelerate and maximize their lead to money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure price quote, and streamline sales compensation — driving bigger deals, faster. Over 5,000 organizations, across all industries, rely on CallidusCloud to optimize the lead to money process to close more deals for more money in record time.