Your browser is out of date

Update your browser to view this website correctly. Update my browser now

×

DataRobot Direct Marketing

Solutions Gallery > DataRobot Direct Marketing

Solution overview

The ability to truly democratize the process is perhaps the most important element of any enterprise machine learning platform. DataRobot automates the entire modeling lifecycle, enabling users to quickly and easily build highly accurate predictive models. The only ingredients needed are curiosity and data — coding and machine learning skills are completely optional.

Challenge

Marketing to prospects (direct mail, telemarketing and email) is expensive. Targeting incorrectly can hurt your brand, leaving prospects feeling spammed. Traditional techniques are not very sophisticated, resulting in low response rates which in turn leads to high cost-per-lead/acquisition numbers.

Solution

Modern machine learning algorithms can substantially increase accuracy for determining which prospects should and should not receive your marketing material, yielding higher ROI. To drive down your cost-per-lead/acquisition numbers, use DataRobot's automated machine learning techniques to bring more sophistication to your marketing. By communicating with only those with a high likelihood to respond (those who actually want to receive the material) you are maintaining a favorable image of your company and saving money.

Results

  • Increase profitability
  • Increase conversion rates
  • Substantially lower cost-per-lead/acquisition
  • Increase customer satisfaction by reducing unwanted contact

Key highlights 

Category
Drive customer insights

About Data Robot 
DataRobot provides a high performance machine learning automation software platform and an innovative practical data science education program that work together to provide the fastest path to data science success for organizations of all sizes. 

Learn more about the solution

Yes, I would like to be contacted by Cloudera for newsletters, promotions, events and marketing activities. Please read our privacy and data policy.
Yes, I consent to my information being shared with Cloudera's solution partners to offer related products and services. Please read our privacy and data policy.

I agree to Cloudera's terms and conditions.

Your form submission has failed.

This may have been caused by one of the following:

  • Your request timed out
  • A plugin/browser extention blocked the submission. If you have an ad blocking plugin please disable it and close this message to reload the page.