DataRobot Direct Marketing

Solution overview

The ability to truly democratize the process is perhaps the most important element of any enterprise machine learning platform. DataRobot automates the entire modeling lifecycle, enabling users to quickly and easily build highly accurate predictive models. The only ingredients needed are curiosity and data — coding and machine learning skills are completely optional.

Challenge

Marketing to prospects (direct mail, telemarketing and email) is expensive. Targeting incorrectly can hurt your brand, leaving prospects feeling spammed. Traditional techniques are not very sophisticated, resulting in low response rates which in turn leads to high cost-per-lead/acquisition numbers.

Solution

Modern machine learning algorithms can substantially increase accuracy for determining which prospects should and should not receive your marketing material, yielding higher ROI. To drive down your cost-per-lead/acquisition numbers, use DataRobot's automated machine learning techniques to bring more sophistication to your marketing. By communicating with only those with a high likelihood to respond (those who actually want to receive the material) you are maintaining a favorable image of your company and saving money.

Results

• Increase profitability
• Increase conversion rates
• Substantially lower cost-per-lead/acquisition
• Increase customer satisfaction by reducing unwanted contact