Customer 360 - Deloitte

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Understand your Customer

Understanding the complete customer journey is key for success in today’s digital business. When having a transparent view into how the customer interacts with your enterprise across channels you are able to differentiate and customize your offerings based on the specific needs of customer micro-segments. With this solution you can enhance the user experience and create improved customer satisfaction as well as additional revenue.

Flexible and Scalable Solution

The solution and approach Deloitte Customer 360 offers on Cloudera's Data Platform gives you a quick start to better leverage your customer data. Based on the customer touchpoints (Web, App, Mail, Call Center, Social Media, etc.) and the underlying data sources, all your customer profile and behavior data is streamed into the Cloudera Data Lake. Our Deloitte Customer 360 consolidates and harmonizes the customers interactions across a multitude of channels. In the next step to serve as the analytical foundation for model-based recommendations and decision optimization. In this way you can discover relevant offerings, customer affinity scores as well as relationships with other business objects (such as bookings, bills, contracts, etc.). This allows businesses to create an end-to-end customer journey which enhances the understanding of customer needs and to derive actionable items from those insights.

Key highlights

Customer Analytics

About Deloitte
Deloitte Consulting LLP helps organizations grow their businesses and enhance value by identifying actionable insights. More than 23,000 professionals provide a broad range of capabilities across human capital, strategy and operations, innovation and technology that are aligned to the particular needs of specific sectors, businesses and organizations. Deloitte provides clients with leading business insights that can help generate a tangible and measurable impact.

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