uDecide Decisioning Engine

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Solution overview

uDecide provides your customers with personalized, targeted and relevant products, incentives or content. You no longer need to define customer segments and work through what offers you should assign to each segment; uDecide does that for you automatically on an individual basis. It achieves that through its superior predictive machine learning algorithm that is constantly learning about your customers as they transact with you through time.

uDecide can be easily integrated with any marketing automation tools and all of the interactions can be operationalized in real time through API.

The engine takes in customer transactions and behaviors and determines the best product, incentives, or content for each individual customer. Then when a campaign executed; all you need is to send uDecide the list of customers you want to send the marketing communication to and uDecide will provide you the list of targeted product, incentives, or content for each of the customers instantly.

This enables you to free up your time and resources to focus on more important things like new campaign ideas, all while knowing that uDecide has got you covered

If you don't currently have an offer management system you can utilise the offer library function that is built into the web application that comes with the product.

Monitoring the success of your campaigns is fundamental to good marketing. With uDecide, you can easily track and measure performance in real time through the easy to navigate reporting dashboard.

It is important to know that Digital Alchemy will make sure you maximize the value of the solution by assigning a dedicated strategist/analyst to you. He or she will review the performance of uDecide for you quarterly to provide recommendations on how to fine tune as well as suggest opportunities that you can jump on to increase the ROI of uDecide.

uDecide was implemented in the Australian branch of a global Swedish furniture retailer in August 2014. The product was implemented with integration with existing campaign automation solution utilising both email and sms channels. uDecide was initially tested in one campaign that ran monthly targeting all customers. Before uDecide, the campaign presented the same products / offers / incentives to all customers. Utilising uDecide, the campaign delivered personalized emails to every individual customer

  • The campaign is now 3 times more effective in generating product take up
  • The single campaign contributed  25% of the total program incremental sales for the quarter
  • ROI from the single campaign paid for uDecide’s cost for the next year ahead
  • uDecide is now rolled out across 80% of the campaigns within the program


  • uDecide machine learning algorithm is specifically built for marketing
  • uDecide accepts real time data feeds through API calls and has ability to provide offer recommendation back in real time.
  • Our experience analytics and strategy team will review and provide suggestions on how to maximize the results you get from
  • It is a standalone product that does not on integration with costly proprietary softwares
  • uDecide is easy and quick to integrate with estimated implementation time of a month 

Key highlights

Customer Analytics

Founded in 2003 in Sydney, Digital Alchemy (DA) set out to drive transformation across industries through data-driven marketing. Since then, DA has grown to be the largest and most trusted Database Marketing Services Provider in Asia Pacific, with a unique focus on Dynamic Decisioning. DA has worked alongside numerous brands across the region to keep them well ahead of their competitors and help them to consistently satisfy their own customers – by ensuring they remain customer-centric and relevant. Learn more at digitalalchemy.asia

Solution Brief

Digital Alchemy uDecide

Learn more about the solution from our partner

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