Customer Intelligence & Insight (CI&I)

Solutions Gallery > Customer Intelligence & Insight (CI&I)

Solution overview

Digital transformation is complex, multi-faceted and accelerated. Enterprises need to implement a multi-channel, customer-experience oriented strategy to thrive.  

TCS Customer Intelligence & Insights (CI&I)—an integrated IoT enabled customer analytics software solution develops connected consumer intelligence and helps retailers, banks and communication service providers deliver connected and personalized experiences in real-time across the emerging physical - digital world of connected consumers in their day-in-life journeys.

CI&I industry-first solutions—with the TCS Connected Intelligence Platform, out-of-the-box industry-specific applications, and pre-built use cases--drive early, practical and sustained results.  

  • CI&I for Retail helps retailers improve shopper conversion and shopping experiences by engage with customers in more relevant ways across their connected shopping journeys
  • CI&I for Banking and Financial Services helps  banks break down  silos across lines of businesses in order to excel in customer onboarding experiences , improve wallet share and reduce customer dormancy by delivering connected experiences taking advantage of emerging innovation and digital ecosystems
  • CI&I for Communications helps communication service providers leverage insights from their networks to deliver superior customer experience, monetize data to improve wallet share and drive operational efficiency

CI&I unique differentiators

CI&I’s unique connected consumer intelligence platform leverages the latest advances in IoT and machine learning in order to enable organizations drive outcomes through improved customer engagement

CI&I’s modular, pre-integrated architecture allows organizations to leverage their current IT investments while enabling them to purchase only what you need today with the ability to add modules and capabilities at any time. CI&I’s pre-built industry-specific applications, use cases, pre-built data models and proprietary algorithms and KPIs support rapid deployment and time to value – in weeks rather than months. In addition, extensibility of its industry models along with developer APIs make it is easy to customize CI&I to meet any company-specific requirements with little or no programming required.

TCS Connected Intelligence Platform (CIP) offers a scalable, IoT enabled learning platform built for Big Data that delivers the agility required to compete in today’s dynamic environment. CIP enables enterprises to collect and analyze data from the widest array of sources. APIs, platform services and data models make partner integration easy and fast with a lower cost of deployment. Continuous innovative IP in contextual stream analytics and machine learning helps banks, retailers and communications service providers future-proof their enterprises.

TCS CI&I - Customer experience score and profile

CI&I Customer Experience Score and Profile 

CI&I Digital Persona Creation

TCS CI&I - Customer Journey Canvas

Customer Journey Canvas

TCS CI&I - Customer Journey Modeler

Customer Journey Modeler

TCS CI&I - Advanced Customer Analysis and Customer Base Reports

CI&I Advanced Customer Analysis and Customer Base Reports

Key highlights

Customer Analytics

About TCS Digital Software & Solutions Group
TCS DS&S Group helps clients deliver relevant experiences that make their customers’ lives better with customer and urban analytics software that enables them to better understand their customers’ needs through connected consumer intelligence and engage customers in real time across their connected journeys.  

Developed by industry and urban planning experts, our fully integrated software for retail, banking, communications and cities is built on an open source, IoT-enabled learning platform with prebuilt use cases  configured to address clients' specific business priorities within their industry and government domains.

With TCS as a strategic partner, enterprises can respond with agility and certainty in an increasingly dynamic digital world. Partnership highlights

TCS partner page

Solution Brief

Customer Intelligence & Insights solution for banking and financial services

Solution Brief

Customer Intelligence & Insights solution for retail

Solution Brief

Customer Intelligence & Insights solution for communications

Learn more about the solution from our partner

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