Ad Placement Optimizer
Solutions Gallery > Ad Placement Optimizer
Solution overview
By deploying the Ad Placement Optimizer with Cloudera and Zoomdata, digital marketing agencies can now concentrate on building intellectual property versus maintaining the Hadoop stack.
By combining the use of Spark for ETL process between clickstream data and advertising exchanges analysts can get access to data much faster than ever before.
Furthermore, analysts can now leverage one global data management platform without duplicating infrastructure. On top increased access to data, Spark also enables marketers to implement machine learning, facilitating constant data model optimization.
Through the use of Kafka, marketing and ad agencies can stream data into the HDFS repository from multiple locations across the globe simultaneously so that advertisers in Europe can benefit from the same intelligence as those in the United States.
Key highlights
Category
Customer Analytics
About Zoomdata
Venture-backed Zoomdata develops the world's fastest visual analytics solution for big data—empowering business users to visually consume data in seconds, even across billions of rows. Zoomdata Fusion enables interactive analytics across disparate data sources—bridging modern and legacy data architectures, blending real-time streams and historical data, and unifying enterprise data with data in the cloud.
