Today’s incessant need to unlock faster, deeper, and better big data insights has driven companies like Cox Automotive to develop a really effective enterprise data strategy. The adoption of Platfora and Cloudera has enabled the company to successfully tap into this target segment and overcome the traditional limitations of its existing data warehouse and business intelligence (BI) tools. Join this webinar to learn how Kelley Blue Book (KBB), a subsidiary of Cox Automotive, has maximized the value of existing advertising resources and revealed previously hidden relationships among KBB’s marketing campaigns, website engagement, onsite advertiser engagement, and revenue streams.
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