Bidtellect is the leading native advertising technology and solutions company that helps connect advertisers with content publishers. Many times, it can be difficult to place the right ads at scale across multiple technology platforms—Bidtellect helps simplify this process. As Bidtellect has grown, so has the volume of data they manage. In the space of programmatic marketing, data is key to making the right decisions to drive the proper ad placement. As a result of these challenges, they were spending more and more money on data warehouse and BI services that didn't scale.However, this data is enormous – volumes of genomic data are expected to reach two to four exabytes per year by 2025, yet the cost of genetic sequencing has decreased 100-fold over the past 10 years. Cloudera is helping solve the big data problem with its Apache Hadoop-based platform for large-scale data processing, discovery, and analytics; putting precision medicine within reach.