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For organizations that need to be information driven while managing risk and cost, Apache Hadoop has emerged as the leading platform for Big Data management and analytics due to its flexibility, scalability, and economics. Yet the model of early adopters - implementing Hadoop as a special side project with dedicated expert teams - is not sustainable. In 2014, IT must look beyond the hype towards solving real business problems and make Big Data and Hadoop first-class citizens in the enterprise.

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