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By implementing Cloudera as its advanced analytics sandbox, Equifax can process and analyze large volumes of data faster, allowing data scientists to build better models based on larger data sets.

 

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Overview

Equifax organizes, assimilates, and analyzes data on more than 600 million consumers and 80 million businesses worldwide to deliver insights that support a wide range of applications—from assessing a consumer’s credit risk to helping businesses grow their customer base to helping government agencies fight fraud.

Equifax’s success depends on its ability to perform risk analysis and build data models very quickly, with a high degree of statistical accuracy. And as data volumes increased, the company’s need for accelerated turnaround time increased as well.

Solution

By deploying an advanced analytics environment powered by Cloudera as part of its long-term enterprise data hub (EDH) strategy, Equifax data scientists can more quickly analyze much larger data sets so their models can be built in less time than prior methods, with a high degree of accuracy. And the real-time insights delivered by Apache Impala (incubating) enable data scientists to more quickly test new theories as they design new data models.

“Cloudera is a leader in the Hadoop space and their team includes some of the leading thinkers in big data. ... They offered the experience, the integrated and secure platform, and the tools we needed to perform the low-latency data exploration work we want to do.”

Yuvaraj Sankaran, Vice President, Technology, Data Services, and Analytics, Equifax

Impact

Equifax’s primary goal was to reduce the time it took to develop new data models, and the deployment of the new analytics platform is expected to deliver dramatic time savings. Additionally, data scientists can perform real-time queries in their analytics sandbox, without having to move the data to another platform. This reduces the cost and effort of managing and synchronizing data across different environments.

The open nature of the Cloudera platform will allow us to bring deeper insights to solve our customers’ problems.

Yuvaraj Sankaran, Vice President, Technology, Data Services, and Analytics, Equifax