Sky Bet uses Cloudera Enterprise to deliver real-time services and targeted promotions that improve the customer experience and increase revenue.
Overview
Sky Betting and Gaming (Sky Bet), is one of the biggest online gaming companies in the UK, based on both volumes and revenue. Millions of customers use Sky Bet to bet on sporting events across thousands of markets, including football and horse racing, and to also play poker, casino, and bingo games. The company is owned by CVC Capital Partners (80 percent) and Sky (20 percent).
When Sky Bet first came to market, it shared an enterprise data warehouse (EDW) with its parent company. However, as Sky Bet grew, executives recognized that a traditional EDW platform could not provide the scalability and performance the company needed to support its dynamic business.
Solution
Sky Bet modernized its architecture by replacing a traditional enterprise data warehouse with the Cloudera platform to reduce the time to ingest, process, and analyze data, and to implement real-time processing and machine learning.
Impact
By moving to intraday data processing on the Cloudera platform, Sky Bet has dramatically cut the time to fulfill promotions.
With the ability to also assess key marketing opportunities in real time, including propensity to buy, cross-sale opportunities, and customer value, the company expects even more opportunities to improve the customer experience.