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By moving from siloed data management environments to an enterprise data hub (EDH) powered by Cloudera, the organization can gain new business intelligence to improve every aspect of operations—sales, marketing, CRM, human resources, finance, and supply chain.

 

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Overview

Solocal Group (LOCAL) is a leader in digital local communication in Europe, with revenues of €936 million in 2014. It employs 4,800 people in France, Spain, Austria, and United Kingdom including 2,300 sales advisers to support its 700,000 local and national advertising customers.  

PagesJaunes, a Solocal Group company, works with small and micro-businesses to help them develop and grow. And to create successful new services for its users and advertisers, the company needs a constant pulse of the marketplace.

The company sought to transform a rigid legacy environment into a flexible platform would allow staff to exploit and quickly analyze any information—unstructured and structured, from both internal and third party sources.

Solution

To more effectively explore data and quickly uncover new insights, the company is moving from siloed data management environments to an enterprise data hub (EDH) powered by Cloudera.

This new open, scalable, and flexible data discovery and analytics environment combines unstructured and structured data from a variety of internal and third party sources to help staff develop a deeper understanding of consumer behavior, market needs, and business risk.

Finance teams are able to predict which transactions are at risk. Marketing can see which new product has the greatest chance to succeed. Human Resources are able to correlate data from LinkedIn to forecast if a key employee is planning to leave. There are so many possibilities that we couldn’t even imagine before.

Abed Ajraou, Head, Business Intelligence, Solocal Group

Impact

PagesJaunes today uses the Cloudera enterprise data hub to provide its executive team with more up-to-the minute sales figures. The data is refreshed every five minutes as opposed to weekly, which enables executives to take immediate action to keep sales targets on course.

Additionally, by bringing together external data about company revenue, web traffic metrics, and sales data, PagesJaunes can precisely target which customers in which industries to approach with which products.

We’re able to coalesce the right data with the right person at the right time so we can tell sales reps where to spend their time.

Abed Ajraou, Head, Business Intelligence, Solocal Group