Free-to-Play, Massively Multiplayer Online Game Analyzes 3TB Raw Data Daily to Predict and Personalize Player Experience for More Authentic Game-Play
PALO ALTO, Calif., February 22, 2017 - Cloudera, the provider of the leading global platform for machine learning and advanced analytics built on the latest open source technologies, today announced that Wargaming has implemented a Cloudera-powered Data Analytics platform to personalize game interaction and optimize its business for a more enjoyable playing experience. Wargaming, an award-winning online game developer and leader in the free-to-play massively multiplayer online (MMO) game market, delivers authentic gaming experiences and services across PC, console and mobile platforms to over 150 million players worldwide.
Utilizing an enterprise data hub from Cloudera, Wargaming developed a real-time game recommendation and player communications platform that uses iterative machine learning to predict and personalize a player’s gaming experience based on their latest game-play. It also deployed a historical management reporting and gaming analytics system for its 3TB processed per day of raw data.
“Player interaction and satisfaction in online gaming is paramount in today’s competitive climate. The scope of what we work on at Wargaming extends beyond the development of world-class online games to understand who our players are and what they need,” said Sergei Vasiuk, development director, Technology Services & PRMP at Wargaming.net. “To do this we tap into the substantial amount of data we process each day - which includes every shot fired or military vehicle a player chooses to use - to ensure all gamers have an enjoyable experience every time they login.”
Wargaming's Player Relationship Management Platform (PRMP) analyzes player engagement, and then predicts the most interesting scenario for a player based on the player's personal interests. The platform utilizes Apache Hadoop to deliver a 360-degree view of the player. Wargaming also developed the Data-Driven Real-time Rules Engine (DDRRE) to analyze the large amounts of data in real time and allow personalization of game interaction with players. The DDRRE uses advanced machine learning algorithms to identify and predict potential player objectives and to provide players with items that will achieve those goals from the online store (e.g., the latest tank or aircraft for battle). The DDRRE is based on Cloudera’s enterprise data hub, including Apache Impala (incubating), Apache Kafka and Apache Spark Streaming.
“Entertainment is personal today -- that’s what makes video games so compelling,” said Mike Olson, chief strategy officer, Cloudera. “In order to attract and keep players, game developers have to deliver a rich experience, tailored in real time to each individual player. Wargaming’s use of high-speed data collection and powerful machine learning help it understand the personalities of its players and adjust its games in real time. Wargaming customizes play for every active player, driving engagement. The games are just more fun.”
Wargaming is an award-winning online game developer and publisher and one of the leaders in the free-to-play MMO market. Founded as a privately held company in 1998, Wargaming has shipped over 15 titles. Currently, Wargaming is focused on its team-based MMO war series dedicated to the mid-20th century warfare that includes the armored World of Tanks, currently boasting over 110 million players worldwide, the flight combat World of Warplanes, and the naval World of Warships. The three intertwined titles form a common gaming universe integrated within the portal www.wargaming.net.
As part of its multiplatform line-up, the company has introduced World of Tanks on Xbox and World of Tanks Blitz on mobiles, tablets and Windows 10 PCs. Launched in 2014 and 2015, World of Tanks on Xbox introduced epic tank-on-tank battles to console gamers and offers the first cross-platform gaming experience between Xbox 360 and Xbox One. In 2016, Wargaming released World of Tanks for PlayStation®4, continuing its console campaign. Official website: www.wargaming.com
Cloudera delivers the modern data management and analytics platform built on Apache Hadoop and the latest open source technologies. The world’s leading organizations trust Cloudera to help solve their most challenging business problems with Cloudera Enterprise, the fastest, easiest and most secure data platform available for the modern world. Our customers efficiently capture, store, process and analyze vast amounts of data, empowering them to use advanced analytics to drive business decisions quickly, flexibly and at lower cost than has been possible before. To ensure our customers are successful, we offer comprehensive support, training and professional services. Learn more at cloudera.com.
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