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Enterprise Hadoop Pioneer Urges the Industry to “Unaccept the Status Quo” Established By Proprietary Data Warehouse and Storage Vendors

PALO ALTO and SAN FRANCISCO, CA – June 4, 2013 – From The Economist Information Forum in San Francisco, Cloudera, the leader in enterprise analytic data management powered by Apache Hadoop, declared today that an evolutionary shift is under way in the advancement of the enterprise data management market, challenging enterprises to “unaccept the status quo” imposed by decades of proprietary, legacy data management vendors. The company is encouraging organizations to instead embrace Hadoop as an alternative path for data to grow into, a platform specifically designed for big data and built on open source innovation. Sharing real world use cases from Cloudera’s customer installed base, chief executive officer Mike Olson demonstrated how organizations’ implementation of Hadoop as a central pillar of data management is causing a shift in usage and a dramatic reduction in cost. While it currently complements legacy data management solutions, Hadoop is rapidly emerging as a viable replacement for some workloads, eliminating the need for continual costly system upgrades by enabling users to scale and extend their existing infrastructure with massively increased operational and storage efficiencies, cost savings and increased business insight, all for a tenth of the cost.

“For more than thirty years, the data management industry has relied on relational databases, dedicated expensive storage and other very expensive special purpose legacy systems,” said Mike Olson, chief executive officer, Cloudera. “While that approach was very powerful for decades, the accelerating tsunami of data arriving every minute, every hour, every day has begun to overwhelm those systems. Advancements in business analytics have been hindered by the relatively small fraction of the total data made available, and the cost to store, move and process it. Today, the existing standard approach is changing. The center of gravity of the enterprise data center is shifting – it’s moving toward Hadoop.”

In a separate statement today, the company announced the public beta of Cloudera Search, the latest addition to CDH, Cloudera’s 100% open source distribution including Apache Hadoop. Cloudera Search, the industry’s first integrated search engine for real-time exploration of data stored in Apache Hadoop, further extends the company’s vision to deliver a single, centralized data management platform. Together with its other recent advancements, like Cloudera Impala, it moves Hadoop beyond batch processing to real-time applications, so users can ask bigger questions of their data.

Unaccept the Status Quo: A Bold Departure from Business as Usual

The modern era of big data threatens to upend the status quo across organizations, from the data center to the boardroom. Founded in 2008, Cloudera was first to recognize the potential of Apache Hadoop for business data applications and its promise of a cheaper, more flexible and scalable alternative to legacy data management systems, as an answer to costly legacy solutions that had been gridlocking the market for years.

Today, Hadoop is successfully upending the economics of data management as a best of breed alternative to costly legacy data storage, processing and analysis solutions. It tackles the challenges of massive data growth and ensures that Cloudera’s vision for an open, scalable and cost efficient Platform for Big Data is a reality. Cloudera delivers a centralized platform to address real world data challenges that were previously unsolvable, for pennies on the dollar.

"We implemented Hadoop as the center of gravity in our data management infrastructure making the decision from day one that it was core to our processing requirements," said Bill Theisinger, Vice President of Platform Data Services of YP. "As our business grew and the analysis of the data saw greater adoption, the Cloudera Enterprise Platform has enabled us to scale both our growth in data and usage while dramatically lowering our annual data management investment through stronger overall ROI. This has and continues to help us gain critical insights, which in turn enables us to maintain a higher level of service and support for our YP customers.”

Olson continued, “Storing and analyzing all one’s data with old guard legacy systems doesn’t makes sense economically or technically. Now organizations have a choice. They no longer need to make undereducated, on-the-fly decisions about what data to keep and what to offload, or business decisions with insufficient information. Hadoop has fundamentally transformed the economics of data management, making it possible to choose to keep all one’s data, without an exorbitant, ongoing investment in a cumbersome technology that can’t keep pace with the growth of data or the evolving needs of a business. Cloudera is making it possible to store and manage all data—today—so organizations can leverage it whenever and however they see fit. This opens up new opportunities for data discovery and insights that were never before possible under the old paradigm. Welcome to the new era of data management.”


About Cloudera

Cloudera is revolutionizing enterprise data management by offering the first unified Platform for big data, an enterprise data hub built on Apache Hadoop. Cloudera offers enterprises one place to store, access, process, secure, and analyze all their data, empowering them to extend the value of existing investments while enabling fundamental new ways to derive value from their data. Cloudera's open source big data platform is the most widely adopted in the world, and Cloudera is the most prolific contributor to the open source Hadoop ecosystem. As the leading educator of Hadoop professionals, Cloudera has trained over 40,000 individuals worldwide. Over 1,700 partners and a seasoned professional services team help deliver greater time to value. Leading organizations in every industry plus top public sector organizations globally run Cloudera in production.

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